Art Direction

The Idecologie Project – Newsletter


The Idecologie Project was founded by a friend of mine and myself. We ran the newsletter from 2014 to 2017, gathering every week 20 000 readers around topics such as green living, social initiatives, minimalism, slow fashion and much more.

The Idecologie Project won a Best Blog Award in 2014 and had many articles in the French press.

As a conclusion to this adventure, a book will be released in April 2018.


I was in charge of the brand identity, art direction (infographics, DIYs, material for social medias…) and the content was shared between my friend and I (she was the photographer and the copywriter, I was the Green “expert” and the researcher for resources).

Cofounder – Art Director – Content Manager (Australia / France from 2014 to 2017)